Category Archives: Concepts

Concepts, Methodologies and Definitions about Business Model and Business Model Canvas. Learn everything you need to know to master business model innovation.

What is a Value Proposition? And How to write one!

Have you ever landed on a company’s website, scrolled for a few seconds, and still [...]

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20 Mental Models Examples to Put in Practice

Every day, entrepreneurs and decision-makers are bombarded with complexity. From evaluating new business opportunities to [...]

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The 10 Most Common Pricing Strategies Examples (With Real-World Examples)

Pricing isn’t just about picking a number — it’s one of the most powerful levers [...]

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BCG Matrix: What is it, Examples, and How to Use It

The BCG Matrix, developed by the Boston Consulting Group in the 1970s, remains one of [...]

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What are the Four Parts of a SWOT Analysis?

The four parts of a SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. These [...]

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What Must an Entrepreneur Do After Creating a Business Plan?

Entrepreneurs often find themselves at a pivotal juncture after investing significant time and effort into [...]

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